Introducing Rotating Banner Campaigns

Dear Amazon Associate:

We are excited to introduce a new revenue opportunity in time for the holiday season. We have created Rotating Banner Campaigns available to you in three standard sizes!

What are Rotating Banner Campaigns?
Rotating Banner Campaigns allow multiple banner ads to rotate within the same placement on your pages. Amazon will use performance data from these banners to ensure the best performing creatives get more visibility. This means that you can install banners that will give your viewers fresh and engaging content by displaying multiple creative assets without added manual effort from you.

Initially, we’ve created two themes for you to try out, starting with some of our bestsellers on Amazon: Electronics, and Music & Entertainment. Banners included in the Rotating Banner Campaigns each have proven historical performance and over time, we will optimize the performance of these campaigns by rotating in new creative to drive the best results for your site — helping to drive clicks and referral fees.

How can I put one of these on my site?
Placing a Rotating Banner Campaign on your site is no different than publishing our existing banners. Browse through the banner sets and the sizes, and choose one you’d like to use. Simply select one Rotating Banner Campaign and the banners within each set will refresh with a different creative.

We’ll be expanding our selection of Rotating Banner Campaigns, so please check back again soon. Stay connected to the Associates Program by following us on Twitter and finding us on Facebook.

We look forward to working with you to make this holiday shopping season a success. If you have any questions on this feature or the Associates Program, please contact us via the contact form. We want to hear from you!