Google AdWords Announcement: Policy Change

Dear AdWords Advertiser,

We’re writing to let you know about a change to Google's advertising policies that could affect your AdWords account.

Beginning in the coming weeks, we'll no longer accept ads that promote Unacceptable Business Practices. This includes, but is

not limited to, negative option or unclear billing, the sale of normally free items or services, and false celebrity

endorsements.

Our system identified your account as potentially affected by this policy change, specifically as it relates to negative

option or unclear billing. Negative option billing specifically relates to sites that offer free trials, services, or other

offers in conjunction with a subscription service. Sites in violation of this policy automatically enter users into a

subscription if they do not cancel within the pre-determined trial period. In order to comply, these pages must contain an

opt-in checkbox that contains the price and billing interval of the subscription service on the page where a user enters

their billing information.

When we make this change any URLs in violation of this policy may be submitted for Landing Page Quality disabling. Once this

has been completed you will have 10 days to make any necessary changes to your website in order to comply before the

disabling will take effect. We ask that you make changes to your ads and/or website to comply, so that your campaigns can

continue to run.

As a business, Google must make decisions regarding the advertising we accept. We've given much thought to our stance on this

content, as well as the potential effect our policy decision could have on AdWords advertisers, and we apologize for any

inconvenience it may cause you.

Sincerely,

The Google AdWords Team