Part 2 of your Google Cash eCourse

Hi Tavacha,

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MAKE BIG MONEY WITH GOOGLE CASH

Lesson 2 of 11

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In Today's Lesson

"Google Ad Writing Secrets"

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Today's Sponsor

"Use My Proven System To Earn More
Than $1,000 a Day" Details:

http://www.GoogleCash.com

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"Google AD Writing Secrets"

Writing profitable ads is not difficult...
IF you know copywriting secrets. Here's
How to increase the profitability of every
Google Ad you run:

1. Use keywords in your headline. Google
Puts them in boldface and that helps your
Ad grab reader. Egoists and narcissists please
Note: The name of ANY business makes a
LOUSY HEADLINE. Your click-thru rate
Will be low, and bid prices will be high.
That's because your ad is about your
Company, not about what your customer
Wants. Your ad needs to be about your
Customer, not YOU.

2. Use keywords also in lines 2 and 3
Wherever possible.

3. Speaking of lines 2 and 3, it's O.K.
To run lines 2 and 3 together into
One sentence. Or all 3 lines, for that
Matter.

4. In your headline, capitalize the first
Letter of EVERY word. But avoid all
Caps.

5. A single word change in your
Headline can make the click-thru rate
Go from .07% to 5%!

6. Use the following formulas to create
Great headlines: For example:
How to _________ and ___________
What _______doesn't want you to know
Get more _______ for less ________
Some real life examples:
How to smoke and not suffer the
Consequences
What the IRS doesn't want you to know
Get more fun for fewer dollars
Look for other successful ads; find
The formula in them, then apply them
To your product or service.

7. Use numbers whenever possible.
Wrong: Make lots of money.
Right: Make $847/week

8. Note the difference between features
And benefits. Features describe. Benefits
Answer the question: What's in it for me.
For example, with your widget: Features
Include yellow, strong, etc. Corresponding
Benefits include easy to find when you
Need it, will last long
List all the features, then list all the
Corresponding benefits. In your ad copy,
Focus on the benefits.

9. To begin writing, put the major benefit
Into a short sentence. Then hone it down,
Deleting excess words. E.g. Will last a
Long time vs longlasting

10. Be specific so you don't get random
Clicks. Wrong: tennis Right: antique
Tennis racquets

11. Delete unnecessary words like a, an,
On, the, etc.

12. Use attention-grabbing words like free,
New, etc.

13. When you do use the word "free," do
Not capitalize all the letters, and don't use
An exclamation point after the word.

14. Use action verbs (discover, retire,
Boost, increase, avoid, uncover, eliminate,
Prevent, etc.

15. Use active (vs passive) voice. Wrong:
Discount shoes to be discovered Right:
Discover discount shoes

16. Use emotional words (cheap, sale,
Limited time, don't lose out, easy, quick
Powerful, etc.)

17. Use motivational words. "Now is
Your chance" "Weight loss secrets you
Should know" "Discover your potential"
"Tips you can use to make money now"

18. Avoid crazy punctuation and wild
Claims.

19. Use 3d-party endorsements "blows
Away Toyota Camry" says AutoWorld"

20. Show how your product/service is
Unique (faster, wider variety, discount,
Most comprehensive, lowest price, etc)

21. Use call-to-action phrases (Buy today,
Save 50%, download free trial now, sale
Ends tomorrow, buy Today-save 70%
Offer ends soon, Hurry before they're
gone)

22. Learn to steal. Yes, you read that right.
All the top copywriters do it. That is, study
Good examples from other advertisers and
Substitute your own wording. Better yet,
Keep a collection of strong words and
Phrases.

23. Discourage freebie hunters by including
A price. Including the price actually
Increases clicks.

24. By the way, the word "free" increases
Clicks. This refers to a free sample, which
Leads reader eventually to a sale.

25. Very important: Try NOT to be #1 on
The first page. #2-8, yes. Why? Lots of
Tire kickers click on the #1 ad. Fewer do on
2-8. But always shoot for the first page or
You are wasting your advertising dollars.

26. Do not indicate that you are an affiliate.
Google doesn't require that anymore. You'll
Increase sales without the affiliate
Indication.

27. Extremely Important: Always test 2 ads
Simultaneously. When you have a hit, try
To beat it with another version (called "beat
The control" in advertising lingo). Google
Will automatically rotate your 2 versions.
Keep the better performing one, then try to
Defeat it with an even more profitable ad.

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Look for my next installment in 2 days.

Chris Carpenter
http://www.googlecash.com

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Google Cash
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