Hey Tavacha,
Let's get to the meat of this so you're leaving less money on the table!
PROFITABLE NEGATIVE KEYWORDS
Do you use negative keywords in your product targeted campaigns? If so, you'reprobably using -free for a few of them. I want to tell you a few more that cansave your ad costs significantly over time.
-keygen or -crack
This one is normally tacked on the end by a searcher who is looking for a freeway to use software that you may be promoting.
-password
This one is used by people who are looking for that free pass to a membershipprogram or people who ALREADY have joined the program and need a way to retrievethis.
-torrent
This applies majorly to digital products you might be promoting. People areprobably using P2P to get these for free all the time, so eliminate thissearcher from your advertising.
-exe or -pdf
Again, this applies for digital products that are downloadable. Google stillindexes so many merchant's "secret" pages and ANYONE can take advantage of this.
Try those for your keywords and you'll see a nice improvement in ROI (andQuality Score) over time.Now, there's actually more to the story that is ROBBING ppc advertisers ofprofits, which I go over hard and deep in the "Adwords Killer" System. However,you can get started just with these.Tomorrow, we'll talk about ways to screen your keywords so you're optimizinglike the pros.Warm Regards,Will Halliburtonwww.AdwordsKiller.com
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