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Welcome to this FREE special report, brought to you by
AdWordsOptimization.com.
While Google AdWords is a revenue generating machine for the
savvy advertiser, 9 out of 10 people often FAIL in their first few
attempts to create an effective campaign. That is why I have
created this report – to help these new or not-as-experienced
advertisers battle through the initial learning curve, and to
implement a few very simple but effective strategies that will help
you achieve your advertising goals and improve the overall
performance of your advertising campaign।

1. Expand Relevant Keyword Terms
Keyword relevancy is the KEY to success with Google AdWords.
While it may be tempting to include all sorts of keywords you can
get your hands on, be aware that this is often the #1 mistake
advertisers make when creating their first campaign.
The keyword term qualifies the user as someone who is interested
in the your products/services. For this reason, we need to make
them as relevant as possible. Do not go out on a whim and start
adding terms that are somewhat related, because, chances are, even
if users do find interest in clicking on your ad, they will end up
leaving your website without making a purchase because your
product/service was not exactly what they were looking for।

2. Be Familiar with the Various Matching Options
While broad match is the default match type and should be used
more than 90% of the time, you should also be familiar with the
other matching options that are available to you. Selecting the right
match type will increase your performance potential and for
driving clicks/sales.If you are unfamiliar with the different matching options, here is an
example:
When tennis shoes is broad matched, your ad will show when users
search on the keywords tennis and shoes, in any order, and even if
the query includes other terms, such as tennis rackets and shoes.
With broad matching, the keyword is also automatically enrolled in
expanded matching. This means that Google will show the ads for
other relevant terms and variations (such as tennis sneakers) even
if these terms are not included in the keyword list.
When tennis shoes is phrase matched, your ad will only show
when users search on the keywords tennis shoes in that order. For
example, queries red tennis shoes and tennis shoes sale will
generate your ad, but not shoes for tennis.
When tennis shoes is exact matched, your ad will only show when
users search on the keyword tennis shoes. This must be typed in
exactly in this format. No other variations of this term will trigger
your ad।

3. Use Negative Keywords
Negative keywords are specific terms you can select to prevent
your ad from displaying. For example, if -red is entered as a
negative keyword, the ad will not show if a user searches for red
tennis shoes.
To maximize the relevancy of your keywords, negative keywords
should always be used. If you can stop irrelevant results, you
should! Always double check your negative keyword list to make
sure that you really do not want to run on them.A few universal negative keywords to use may be –free, if you do
not offer a free product, or –uk, -canada and –australia if you are
offering a product that only ships within the United States।

4. Create Relevant Ad Text
You can spend hours compiling an amazing list of relevant
keywords, but your campaign can only be successful if the terms
are used with appropriate ad text. The keyword does its job by
triggering your ad, but clicks are generated by the relevancy and
quality of the ad text. The ad text is arguably the most important
part of your campaign because it is the ONLY aspect of your
account that is visible to the user.
If the keywords do not relate to the same products/services, you
may want to separate the keywords into different Ad Groups. In
different Ad Groups, targeted ad text can be created to specifically
relate to the keyword terms and will, as a result, be more relevant
and better targeted।

5. Multiple Creatives
When multiple creatives are created within an Ad Group, the ads
will rotate evenly when the keywords are searched. Reporting
statistics for each creative are listed in the account, so you can test
several different creatives for CTR and ROI. Based on these
statistics, you can then delete any creatives that are not performing
well for you. This feature also allows you to test different landing
pages. By using tracking URLs, you can measure conversions,
which allows you to optimize the account so that you are using the
most effective ad text and landing page combination possible।

6। Unique Special Offers/Promotional Language
Because you would want to distinguish your own product/service
from your competition, keep in mind that a generic ad typically
does not perform as well as a creative that contains specific
information. To make an ad stand out, consider including factors
such as special offers, unique qualities and promotions to
differentiate this ad from competitors. (Ex. “discounts,” “free
shipping,” “low price guarantee,” “price matching,” “award-
winning।”)

7. Call-to-Action Phrases
Specific call-to-action phrases that reflect the your goals, such as
“sign up for free newsletter,” “try a free sample,” “order make-up
online” and “buy CDs at 15% off,” are strongly encouraged
because they clearly spell out what the user should do on the
website in order to achieve a successful conversion on your end.
Such phrases give the user a clear idea of what to expect before
visiting the website and can increase your overall CTR and ROI।

8. Destination URLs
The destination URL of the ad should be accurate and working.
For best results, make sure that it takes the user directly to the
product/service advertised. This will ensure relevancy and increase
the chances of a successful conversion.

9. Individual Ad Groups for Each Product Line
Another effective method of using the keywords is by plugging
them into the ad text. It is especially effective when inserting the
keywords in the ad’s first line (ad title) because it increases the
relevancy of the ad. The ad title should be an “eye-catcher.” It
should ask a question, make a statement, or sum up the specific
product or service being advertised.When a user searches on a particular term and sees an ad with the
same term in the ad title, the relevance is right on the money. In
addition, the keywords will appear in bold within the creative. This
draws attention to the ad and increases the probability that the user
will click on it. If inserting the keyword in the ad title is not
possible, at least try to incorporate it into the ad text itself।

10. Use the Available Tools and Features!
That’s what they’re there for! Learn about all the great things you
can do with these tools that were specifically designed to help you
achieve success with Google AdWords.
When you have a moment, definitely take a closer look at the
various features you can add to your campaign, such as the
Keyword Suggestion Tool, Budget Optimizer, Conversion
Tracking and Reporting Generator. These features can help you
discover what is performing well in your campaign and what is not,
and you can then make the appropriate changes to ensure that your
campaign is performing at its peak.
If you are interested in additional information and insider secrets to
making your AdWords campaign explode in profits, be sure to
check out the resources at http://www.AdwordsOptimization.com.